HOG

Harley-Davidson, Inc.$27.59+0.00 (+0.00%)

Prev Close$27.59·MCap$2.90B·P/E15.68·Vol837.2K·Yield0.03%

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Buys (12M)

$1.85M

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Sells (12M)

$860.9K

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Net Activity

Net Buyer

$990.6K

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Active Insiders

last 12 mo

Over the past 12 months, insider activity at Harley-Davidson, Inc. (HOG) has been dominated by buying, with 6 insider purchases totaling $1.85M and 13 insider sales totaling $860.9K. The most recent insider transaction was by Root Jonathan R (officer: CFO and CCO), who sold $42.7K worth of shares on Sep 2, 2026. Harley-Davidson, Inc. operates in the Consumer Cyclical sector, within the Auto - Manufacturers industry, with a market cap of $2.90B.

HOG Insider Trading Activity

Date	Insider	Role	Type	Shares	Avg Price	Value	Shares After
Sep 2, 2026	Root Jonathan R	officer: CFO and CCO	Sell	1,554	$27.46	$42.7K	26,292
Aug 13, 2026	Littleton Gayle	officer: CLO, CCO, CAO & Corp Sec	Buy	7,500	$26.38	$197.8K	7,500
Aug 11, 2026	Starrs Artie	director, officer: President & CEO	Buy	10,000	$25.89	$258.9K	25,000+67%
Aug 5, 2026	Root Jonathan R	officer: CFO and CCO	Sell	1,554	$24.88	$38.7K	27,846
Aug 3, 2026	NOVA DANIEL J	director	Buy	40,000	$24.57	$982.7K	47,605+526%
Jul 6, 2026	Root Jonathan R	officer: CFO and CCO	Sell	1,554	$24.44	$38.0K	29,400
May 21, 2026	Root Jonathan R	officer: CFO and CCO	Sell	1,554	$24.21	$37.6K	32,508
May 13, 2026	Krause Paul J	officer: Chief Legal Officer	Sell	1,564	$26.00	$40.7K	30,012
Mar 16, 2026	Do Charles	officer: Sr. Vice President, HDFSI	Sell	4,241	$18.09	$76.7K	183-96%
Mar 9, 2026	Flees Lori Ann	director	Buy	4,000	$18.89	$75.5K	11,208+55%
Mar 9, 2026	Starrs Artie	director, officer: President & CEO	Buy	15,000	$19.10	$286.5K	15,000
Mar 2, 2026	Masood Rafeh	director	Buy	2,775	$18.00	$50.0K	7,480+59%
Feb 26, 2026	FARLEY JR JAMES D	director	Sell	6,454	$18.71	$120.8K	16,205-28%
Feb 17, 2026	Koval Glen	SVP Motorcycle Development	Sell	742	$20.42	$15.2K	0
Feb 17, 2026	Krause Paul J	Chief Legal Officer	Sell	1,766	$20.42	$36.1K	0
Feb 17, 2026	Root Jonathan R	CFO and CCO	Sell	821	$20.42	$16.8K	0
Feb 17, 2026	Termaat Tori	Chief Human Resources Officer	Sell	1,239	$20.42	$25.3K	0
Nov 24, 2025	Mansfield Luke Christopher	Chief Commercial Officer	Sell	11,500	$23.21	$267.0K	12,055-49%
Nov 12, 2025	Do Charles	Sr. Vice President, HDFSI	Sell	4,136	$25.51	$105.5K	183-96%
Aug 7, 2025	Masood Rafeh	Director	Buy	2,068	$24.06	$49.8K	4,705+78%
Feb 18, 2025	Mansfield Luke Christopher	Chief Commercial Officer	Sell	3,400	$25.96	$88.3K	23,555
Nov 1, 2024	Sylvester Maryrose	Director	Sell	4,278	$32.25	$138.0K	17,687
Aug 2, 2023	Masood Rafeh	Director	Buy	1,302	$38.40	$50.0K	2,637+98%
Feb 8, 2023	Root Jonathan R	SVP - HDFSI	Sell	2,239	$50.17	$112.3K	5,474-29%
Sep 6, 2022	ZEITZ JOCHEN	President and CEO	Buy	25,750	$38.94	$1.00M	508,870
Aug 10, 2022	Masood Rafeh	Director	Buy	1,335	$37.50	$50.1K	1,335
Mar 3, 2022	KORNETZKE MARK R		Sell	8,614	$40.17	$346.0K	8,475-50%

HOG Insider Buying Activity

The following table shows recent insider purchases of Harley-Davidson, Inc. (HOG) stock reported via SEC Form 4 filings.

Date	Insider	Role	Type	Shares	Avg Price	Value	Shares After
Aug 13, 2026	Littleton Gayle	officer: CLO, CCO, CAO & Corp Sec	Buy	7,500	$26.38	$197.8K	7,500
Aug 11, 2026	Starrs Artie	director, officer: President & CEO	Buy	10,000	$25.89	$258.9K	25,000+67%
Aug 3, 2026	NOVA DANIEL J	director	Buy	40,000	$24.57	$982.7K	47,605+526%
Mar 9, 2026	Flees Lori Ann	director	Buy	4,000	$18.89	$75.5K	11,208+55%
Mar 9, 2026	Starrs Artie	director, officer: President & CEO	Buy	15,000	$19.10	$286.5K	15,000
Mar 2, 2026	Masood Rafeh	director	Buy	2,775	$18.00	$50.0K	7,480+59%
Aug 7, 2025	Masood Rafeh	Director	Buy	2,068	$24.06	$49.8K	4,705+78%
Aug 2, 2023	Masood Rafeh	Director	Buy	1,302	$38.40	$50.0K	2,637+98%
Sep 6, 2022	ZEITZ JOCHEN	President and CEO	Buy	25,750	$38.94	$1.00M	508,870
Aug 10, 2022	Masood Rafeh	Director	Buy	1,335	$37.50	$50.1K	1,335

HOG Insider Selling Activity

The following table shows recent insider sales of Harley-Davidson, Inc. (HOG) stock reported via SEC Form 4 filings.

Date	Insider	Role	Type	Shares	Avg Price	Value	Shares After
Sep 2, 2026	Root Jonathan R	officer: CFO and CCO	Sell	1,554	$27.46	$42.7K	26,292
Aug 5, 2026	Root Jonathan R	officer: CFO and CCO	Sell	1,554	$24.88	$38.7K	27,846
Jul 6, 2026	Root Jonathan R	officer: CFO and CCO	Sell	1,554	$24.44	$38.0K	29,400
May 21, 2026	Root Jonathan R	officer: CFO and CCO	Sell	1,554	$24.21	$37.6K	32,508
May 13, 2026	Krause Paul J	officer: Chief Legal Officer	Sell	1,564	$26.00	$40.7K	30,012
Mar 16, 2026	Do Charles	officer: Sr. Vice President, HDFSI	Sell	4,241	$18.09	$76.7K	183-96%
Feb 26, 2026	FARLEY JR JAMES D	director	Sell	6,454	$18.71	$120.8K	16,205-28%
Feb 17, 2026	Koval Glen	SVP Motorcycle Development	Sell	742	$20.42	$15.2K	0
Feb 17, 2026	Krause Paul J	Chief Legal Officer	Sell	1,766	$20.42	$36.1K	0
Feb 17, 2026	Root Jonathan R	CFO and CCO	Sell	821	$20.42	$16.8K	0
Feb 17, 2026	Termaat Tori	Chief Human Resources Officer	Sell	1,239	$20.42	$25.3K	0
Nov 24, 2025	Mansfield Luke Christopher	Chief Commercial Officer	Sell	11,500	$23.21	$267.0K	12,055-49%
Nov 12, 2025	Do Charles	Sr. Vice President, HDFSI	Sell	4,136	$25.51	$105.5K	183-96%
Feb 18, 2025	Mansfield Luke Christopher	Chief Commercial Officer	Sell	3,400	$25.96	$88.3K	23,555
Nov 1, 2024	Sylvester Maryrose	Director	Sell	4,278	$32.25	$138.0K	17,687
Feb 8, 2023	Root Jonathan R	SVP - HDFSI	Sell	2,239	$50.17	$112.3K	5,474-29%
Mar 3, 2022	KORNETZKE MARK R		Sell	8,614	$40.17	$346.0K	8,475-50%