LIFE

Ethos Technologies Inc.$40.19+0.90 (+2.27%)

Prev Close$39.36·MCap$2.67B·P/E39.24·Vol1.57M·Yield—

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Buys (12M)

$10.00M

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Sells (12M)

$56.89M

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Net Activity

Net Seller

$46.89M

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Active Insiders

last 12 mo

Over the past 12 months, insider activity at Ethos Technologies Inc. (LIFE) has been dominated by selling, with 3 insider purchases totaling $10.00M and 10 insider sales totaling $56.89M. The most recent insider transaction was by GV 2019 GP, L.L.C. (10 percent owner), who sold $6.07M worth of shares on Jul 29, 2026. Ethos Technologies Inc. operates in the Financial Services sector, within the Insurance - Brokers industry, with a market cap of $2.67B.

LIFE Insider Trading Activity

Date	Insider	Role	Type	Shares	Avg Price	Value	Shares After
Jul 29, 2026	GV 2019 GP, L.L.C.	10 percent owner	Sell	315,069	$19.25	$6.07M0.5% OS	0Exit
Jul 27, 2026	GV 2019 GP, L.L.C.	10 percent owner	Sell	86,714	$19.01	$1.65M	0Exit
Jul 23, 2026	GV 2019 GP, L.L.C.	10 percent owner	Sell	72,482	$19.17	$1.39M	200-100%
Jul 21, 2026	GV 2019 GP, L.L.C.	10 percent owner	Sell	38,920	$18.77	$730.5K	0Exit
Jul 17, 2026	GV 2019 GP, L.L.C.	10 percent owner	Sell	94,087	$19.47	$1.83M	61,992-60%
May 18, 2026	GV 2019 GP, L.L.C.	10 percent owner	Sell	147,552	$23.45	$3.46M	42,065-78%
Jan 30, 2026	GV 2017 GP, L.L.C.	10 percent owner	Sell	1,845,308	$19.00	$35.06M2.9% OS	3,198,249-37%
Jan 30, 2026	Mullin Mark W.	Director	Buy	5,263	$19.00	$100.0K	0
Jan 30, 2026	WHEELER WILLIAM J	Director	Buy	260,525	$19.00	$4.95M	0
Jan 29, 2026	BOTHA ROELOF	Director	Buy	260,525	$19.00	$4.95M	0
Jan 29, 2026	Kucharski Brandt Walter	Chief Accounting Officer	Sell	12,428	$17.86	$222.0K	0
Jan 29, 2026	Sharma Vipul	Chief Technology Officer	Sell	200,000	$17.86	$3.57M	0
Jan 28, 2026	Lantz Erin N	Chief Revenue Officer	Sell	162,677	$17.86	$2.91M	0

LIFE Insider Buying Activity

The following table shows recent insider purchases of Ethos Technologies Inc. (LIFE) stock reported via SEC Form 4 filings.

Date	Insider	Role	Type	Shares	Avg Price	Value
Jan 30, 2026	Mullin Mark W.	Director	Buy	5,263	$19.00	$100.0K
Jan 30, 2026	WHEELER WILLIAM J	Director	Buy	260,525	$19.00	$4.95M
Jan 29, 2026	BOTHA ROELOF	Director	Buy	260,525	$19.00	$4.95M

LIFE Insider Selling Activity

The following table shows recent insider sales of Ethos Technologies Inc. (LIFE) stock reported via SEC Form 4 filings.

Date	Insider	Role	Type	Shares	Avg Price	Value	Shares After
Jul 29, 2026	GV 2019 GP, L.L.C.	10 percent owner	Sell	315,069	$19.25	$6.07M0.5% OS	0Exit
Jul 27, 2026	GV 2019 GP, L.L.C.	10 percent owner	Sell	86,714	$19.01	$1.65M	0Exit
Jul 23, 2026	GV 2019 GP, L.L.C.	10 percent owner	Sell	72,482	$19.17	$1.39M	200-100%
Jul 21, 2026	GV 2019 GP, L.L.C.	10 percent owner	Sell	38,920	$18.77	$730.5K	0Exit
Jul 17, 2026	GV 2019 GP, L.L.C.	10 percent owner	Sell	94,087	$19.47	$1.83M	61,992-60%
May 18, 2026	GV 2019 GP, L.L.C.	10 percent owner	Sell	147,552	$23.45	$3.46M	42,065-78%
Jan 30, 2026	GV 2017 GP, L.L.C.	10 percent owner	Sell	1,845,308	$19.00	$35.06M2.9% OS	3,198,249-37%
Jan 29, 2026	Kucharski Brandt Walter	Chief Accounting Officer	Sell	12,428	$17.86	$222.0K	0
Jan 29, 2026	Sharma Vipul	Chief Technology Officer	Sell	200,000	$17.86	$3.57M	0
Jan 28, 2026	Lantz Erin N	Chief Revenue Officer	Sell	162,677	$17.86	$2.91M	0