Vital Farms, Inc.
$17.31-0.16 (-0.92%)
Prev Close
$17.47
Open
$17.67
High
$17.80
Low
$17.00
Volume
1.50M
Market Cap
$852.5M
P/E
12.02
Div Yield
—
Over the past 12 months, insider activity at Vital Farms, Inc. (VITL) has been dominated by selling, with 2 insider purchases totaling $288.9K and 46 insider sales totaling $41.99M. The most recent insider transaction was by OHAYER MATTHEW (10 percent owner), who sold $304.9K worth of shares on Mar 13, 2026. Vital Farms, Inc. operates in the Consumer Defensive sector, within the Agricultural Farm Products industry, with a market cap of $852.5M.
Buys (12M)
2
$288.9K
Sells (12M)
46
$41.99M
Net Activity
Net Seller
$41.70M
Active Insiders
13
last 12 mo
VITL Price Chart
VITL Insider Trading Activity
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Mar 13, 2026↗ | OHAYER MATTHEW | 10 percent owner | Sell | 15,000 | $20.33 | $304.9K | 6,326,190 |
| Mar 11, 2026↗ | Khoury Karl | director | Buy | 5,000 | $18.45 | $92.3K | 119,789 |
| Mar 4, 2026↗ | Cyr William B. | director | Buy | 9,500 | $20.70 | $196.7K | 7,794 |
| Mar 4, 2026↗ | OHAYER MATTHEW | 10 percent owner | Sell | 40,000 | $20.33 | $813.2K | 6,321,190 |
| Feb 4, 2026↗ | OHAYER MATTHEW | director, 10 percent owner, officer: EXECUTIVE CHAIRPERSON | Sell | 20,000 | $27.91 | $558.1K | 6,342,790 |
| Feb 2, 2026↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 20,000 | $27.91 | $558.1K | 0 |
| Jan 6, 2026↗ | OHAYER MATTHEW | director, 10 percent owner, officer: EXECUTIVE CHAIRPERSON | Sell | 25,000 | $30.85 | $771.3K | 6,373,710 |
| Jan 2, 2026↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 25,000 | $30.85 | $771.3K | 0 |
| Dec 15, 2025↗ | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 16,734 | $35.05 | $586.5K | 0 |
| Dec 15, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 5,000 | $35.25 | $176.3K | 0 |
| Dec 1, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 25,000 | $33.17 | $829.2K | 0 |
| Nov 28, 2025↗ | Pappas Peter Nicholas | CSO and President, Eggs | Sell | 261 | $32.70 | $8.5K | 0 |
| Nov 24, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 880 | $30.67 | $27.0K | 0 |
| Nov 3, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 30,000 | $32.90 | $986.9K | 0 |
| Oct 8, 2025↗ | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 9,667 | $44.39 | $429.1K | 0 |
| Oct 1, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 35,000 | $40.15 | $1.41M | 0 |
| Sep 16, 2025↗ | Van Hoven Reena Chauhan | Chief People Officer | Sell | 344 | $47.05 | $16.2K | 0 |
| Sep 10, 2025↗ | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 16,700 | $47.32 | $790.3K | 0 |
| Sep 4, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 100,000 | $50.96 | $5.10M | 0 |
| Sep 2, 2025↗ | Holland Joseph Michael | Chief Supply Chain Officer | Sell | 412 | $51.90 | $21.4K | 0 |
| Aug 29, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 245,000 | $51.64 | $12.65M | 0 |
| Aug 22, 2025↗ | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | Sell | 4,796 | $50.95 | $244.4K | 0 |
| Aug 21, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 4,200 | $50.25 | $211.1K | 0 |
| Aug 19, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 800 | $50.31 | $40.2K | 0 |
| Aug 15, 2025↗ | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | Sell | 9,999 | $47.70 | $477.0K | 0 |
| Aug 15, 2025↗ | McKeon Kathryn | CMO and GM, Butter | Sell | 33,447 | $48.55 | $1.62M | 0 |
| Aug 14, 2025↗ | Post Denny Marie | Director | Sell | 6,086 | $47.75 | $290.6K | 0 |
| Aug 14, 2025↗ | Wrede Thilo | CHIEF FINANCIAL OFFICER | Sell | 3,393 | $47.59 | $161.5K | 0 |
| Aug 13, 2025↗ | Khoury Karl | Director | Sell | 20,000 | $47.63 | $952.6K | 0 |
| Aug 12, 2025↗ | Coon Stephanie | SVP STRATEGY | Sell | 10,005 | $46.15 | $461.7K | 0 |
| Aug 12, 2025↗ | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 16,700 | $46.11 | $770.0K | 0 |
| Aug 11, 2025↗ | Pappas Peter Nicholas | CSO and President, Eggs | Sell | 2,811 | $45.35 | $127.5K | 0 |
| Aug 11, 2025↗ | Wrede Thilo | CHIEF FINANCIAL OFFICER | Sell | 1,200 | $45.56 | $54.7K | 0 |
| Aug 7, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 10,000 | $42.78 | $427.8K | 0 |
| Aug 1, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 30,000 | $35.83 | $1.07M | 0 |
| Jul 23, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 5,000 | $40.34 | $201.7K | 0 |
| Jul 11, 2025↗ | Wrede Thilo | CHIEF FINANCIAL OFFICER | Sell | 1,200 | $38.97 | $46.8K | 0 |
| Jul 1, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 30,000 | $39.17 | $1.18M | 0 |
| Jun 13, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 30,000 | $31.73 | $951.8K | 0 |
| Jun 12, 2025↗ | Wrede Thilo | CHIEF FINANCIAL OFFICER | Sell | 1,200 | $31.93 | $38.3K | 0 |
| May 19, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 24,000 | $35.94 | $862.6K | 0 |
| May 12, 2025↗ | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 45,143 | $34.12 | $1.54M | 0 |
| Apr 21, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 24,000 | $32.68 | $784.3K | 0 |
| Apr 14, 2025↗ | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 45,124 | $33.69 | $1.52M | 0 |
| Mar 26, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 4,000 | $31.39 | $125.6K | 0 |
| Mar 19, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 20,000 | $29.46 | $589.2K | 0 |
| Mar 17, 2025↗ | Wrede Thilo | CHIEF FINANCIAL OFFICER | Sell | 3,192 | $31.59 | $100.8K | 0 |
| Mar 14, 2025↗ | Khoury Karl | Director | Sell | 10,839 | $31.02 | $336.2K | 0 |
| Mar 13, 2025↗ | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | Sell | 1,714 | $29.32 | $50.3K | 0 |
| Mar 13, 2025↗ | Coon Stephanie | SVP STRATEGY | Sell | 1,500 | $29.32 | $44.0K | 0 |
| Mar 13, 2025↗ | McKeon Kathryn | CMO and GM, Butter | Sell | 1,500 | $29.32 | $44.0K | 0 |
| Mar 13, 2025↗ | Pappas Peter Nicholas | CSO and President, Eggs | Sell | 1,500 | $29.32 | $44.0K | 0 |
| Mar 12, 2025↗ | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 50,170 | $31.35 | $1.57M | 0 |
| Mar 11, 2025↗ | Wrede Thilo | CHIEF FINANCIAL OFFICER | Sell | 2,240 | $31.60 | $70.8K | 0 |
| Mar 10, 2025↗ | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | Sell | 7,683 | $31.89 | $245.0K | 0 |
| Mar 10, 2025↗ | Coon Stephanie | SVP STRATEGY | Sell | 3,526 | $31.84 | $112.3K | 0 |
| Mar 10, 2025↗ | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 15,775 | $31.69 | $499.9K | 0 |
| Mar 10, 2025↗ | McKeon Kathryn | CMO and GM, Butter | Sell | 3,109 | $31.80 | $98.9K | 0 |
| Mar 10, 2025↗ | Pappas Peter Nicholas | CSO and President, Eggs | Sell | 6,975 | $31.90 | $222.5K | 0 |
VITL Insider Buying Activity
The following table shows recent insider purchases of Vital Farms, Inc. (VITL) stock reported via SEC Form 4 filings.
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Mar 11, 2026↗ | Khoury Karl | director | Buy | 5,000 | $18.45 | $92.3K | 119,789 |
| Mar 4, 2026↗ | Cyr William B. | director | Buy | 9,500 | $20.70 | $196.7K | 7,794 |
VITL Insider Selling Activity
The following table shows recent insider sales of Vital Farms, Inc. (VITL) stock reported via SEC Form 4 filings.
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Mar 13, 2026↗ | OHAYER MATTHEW | 10 percent owner | Sell | 15,000 | $20.33 | $304.9K | 6,326,190 |
| Mar 4, 2026↗ | OHAYER MATTHEW | 10 percent owner | Sell | 40,000 | $20.33 | $813.2K | 6,321,190 |
| Feb 4, 2026↗ | OHAYER MATTHEW | director, 10 percent owner, officer: EXECUTIVE CHAIRPERSON | Sell | 20,000 | $27.91 | $558.1K | 6,342,790 |
| Feb 2, 2026↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 20,000 | $27.91 | $558.1K | 0 |
| Jan 6, 2026↗ | OHAYER MATTHEW | director, 10 percent owner, officer: EXECUTIVE CHAIRPERSON | Sell | 25,000 | $30.85 | $771.3K | 6,373,710 |
| Jan 2, 2026↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 25,000 | $30.85 | $771.3K | 0 |
| Dec 15, 2025↗ | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 16,734 | $35.05 | $586.5K | 0 |
| Dec 15, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 5,000 | $35.25 | $176.3K | 0 |
| Dec 1, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 25,000 | $33.17 | $829.2K | 0 |
| Nov 28, 2025↗ | Pappas Peter Nicholas | CSO and President, Eggs | Sell | 261 | $32.70 | $8.5K | 0 |
| Nov 24, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 880 | $30.67 | $27.0K | 0 |
| Nov 3, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 30,000 | $32.90 | $986.9K | 0 |
| Oct 8, 2025↗ | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 9,667 | $44.39 | $429.1K | 0 |
| Oct 1, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 35,000 | $40.15 | $1.41M | 0 |
| Sep 16, 2025↗ | Van Hoven Reena Chauhan | Chief People Officer | Sell | 344 | $47.05 | $16.2K | 0 |
| Sep 10, 2025↗ | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 16,700 | $47.32 | $790.3K | 0 |
| Sep 4, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 100,000 | $50.96 | $5.10M | 0 |
| Sep 2, 2025↗ | Holland Joseph Michael | Chief Supply Chain Officer | Sell | 412 | $51.90 | $21.4K | 0 |
| Aug 29, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 245,000 | $51.64 | $12.65M | 0 |
| Aug 22, 2025↗ | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | Sell | 4,796 | $50.95 | $244.4K | 0 |
| Aug 21, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 4,200 | $50.25 | $211.1K | 0 |
| Aug 19, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 800 | $50.31 | $40.2K | 0 |
| Aug 15, 2025↗ | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | Sell | 9,999 | $47.70 | $477.0K | 0 |
| Aug 15, 2025↗ | McKeon Kathryn | CMO and GM, Butter | Sell | 33,447 | $48.55 | $1.62M | 0 |
| Aug 14, 2025↗ | Post Denny Marie | Director | Sell | 6,086 | $47.75 | $290.6K | 0 |
| Aug 14, 2025↗ | Wrede Thilo | CHIEF FINANCIAL OFFICER | Sell | 3,393 | $47.59 | $161.5K | 0 |
| Aug 13, 2025↗ | Khoury Karl | Director | Sell | 20,000 | $47.63 | $952.6K | 0 |
| Aug 12, 2025↗ | Coon Stephanie | SVP STRATEGY | Sell | 10,005 | $46.15 | $461.7K | 0 |
| Aug 12, 2025↗ | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 16,700 | $46.11 | $770.0K | 0 |
| Aug 11, 2025↗ | Pappas Peter Nicholas | CSO and President, Eggs | Sell | 2,811 | $45.35 | $127.5K | 0 |
| Aug 11, 2025↗ | Wrede Thilo | CHIEF FINANCIAL OFFICER | Sell | 1,200 | $45.56 | $54.7K | 0 |
| Aug 7, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 10,000 | $42.78 | $427.8K | 0 |
| Aug 1, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 30,000 | $35.83 | $1.07M | 0 |
| Jul 23, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 5,000 | $40.34 | $201.7K | 0 |
| Jul 11, 2025↗ | Wrede Thilo | CHIEF FINANCIAL OFFICER | Sell | 1,200 | $38.97 | $46.8K | 0 |
| Jul 1, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 30,000 | $39.17 | $1.18M | 0 |
| Jun 13, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 30,000 | $31.73 | $951.8K | 0 |
| Jun 12, 2025↗ | Wrede Thilo | CHIEF FINANCIAL OFFICER | Sell | 1,200 | $31.93 | $38.3K | 0 |
| May 19, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 24,000 | $35.94 | $862.6K | 0 |
| May 12, 2025↗ | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 45,143 | $34.12 | $1.54M | 0 |
| Apr 21, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 24,000 | $32.68 | $784.3K | 0 |
| Apr 14, 2025↗ | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 45,124 | $33.69 | $1.52M | 0 |
| Mar 26, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 4,000 | $31.39 | $125.6K | 0 |
| Mar 19, 2025↗ | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 20,000 | $29.46 | $589.2K | 0 |
| Mar 17, 2025↗ | Wrede Thilo | CHIEF FINANCIAL OFFICER | Sell | 3,192 | $31.59 | $100.8K | 0 |
| Mar 14, 2025↗ | Khoury Karl | Director | Sell | 10,839 | $31.02 | $336.2K | 0 |
| Mar 13, 2025↗ | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | Sell | 1,714 | $29.32 | $50.3K | 0 |
| Mar 13, 2025↗ | Coon Stephanie | SVP STRATEGY | Sell | 1,500 | $29.32 | $44.0K | 0 |
| Mar 13, 2025↗ | McKeon Kathryn | CMO and GM, Butter | Sell | 1,500 | $29.32 | $44.0K | 0 |
| Mar 13, 2025↗ | Pappas Peter Nicholas | CSO and President, Eggs | Sell | 1,500 | $29.32 | $44.0K | 0 |
| Mar 12, 2025↗ | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 50,170 | $31.35 | $1.57M | 0 |
| Mar 11, 2025↗ | Wrede Thilo | CHIEF FINANCIAL OFFICER | Sell | 2,240 | $31.60 | $70.8K | 0 |
| Mar 10, 2025↗ | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | Sell | 7,683 | $31.89 | $245.0K | 0 |
| Mar 10, 2025↗ | Coon Stephanie | SVP STRATEGY | Sell | 3,526 | $31.84 | $112.3K | 0 |
| Mar 10, 2025↗ | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 15,775 | $31.69 | $499.9K | 0 |
| Mar 10, 2025↗ | McKeon Kathryn | CMO and GM, Butter | Sell | 3,109 | $31.80 | $98.9K | 0 |
| Mar 10, 2025↗ | Pappas Peter Nicholas | CSO and President, Eggs | Sell | 6,975 | $31.90 | $222.5K | 0 |
VITL Insiders
OHAYER MATTHEW
director, 10 percent owner, officer: EXECUTIVE CHAIRPERSON
Sold $1.33M
4 tradesLast: Feb 2, 2026
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