NOW

Technology

ServiceNow, Inc.

$113.00+0.04 (+0.03%)

Prev Close

$112.97

Open

$112.81

High

$115.91

Low

$111.71

Volume

11.44M

Market Cap

$118.17B

P/E

67.26

Div Yield

—

Over the past 12 months, insider activity at ServiceNow, Inc. (NOW) has been dominated by selling, with 1 insider purchase totaling $3.00M and 24 insider sales totaling $21.30M. The most recent insider transaction was by McDermott William R (director, officer: Chairman & CEO), who purchased $3.00M worth of shares on Mar 2, 2026. ServiceNow, Inc. operates in the Technology sector, within the Software - Application industry, with a market cap of $118.17B.

Buys (12M)

$3.00M

Sells (12M)

$21.30M

Net Activity

Net Seller

$18.30M

Active Insiders

last 12 mo

NOW Price Chart

NOW Insider Trading Activity

Date	Insider	Role	Type	Shares	Avg Price	Value	Shares After
Mar 2, 2026↗	McDermott William R	director, officer: Chairman & CEO	Buy	28,682	$104.60	$3.00M	158,234
Feb 25, 2026↗	Fipps Paul	officer: President, Global Customer Ops	Sell	3,696	$101.77	$376.1K	8,060.88
Feb 19, 2026↗	Fipps Paul	officer: President, Global Customer Ops	Sell	9,641	$105.93	$1.02M	11,756.9
Feb 17, 2026↗	Canney Jacqueline P	Chief People & AI Enblmt. Off.	Sell	14,299	$105.91	$1.51M	0
Feb 17, 2026↗	Fipps Paul	President, Global Customer Ops	Sell	13,678	$105.92	$1.45M	0
Feb 17, 2026↗	Fontaine Danielle	Principal Accounting Officer	Sell	199	$105.91	$21.1K	0
Feb 17, 2026↗	Mastantuono Gina	President and CFO	Sell	24,727	$105.91	$2.62M	0
Feb 17, 2026↗	McBride Kevin Thomas	Former Principal Acctg Officer	Sell	2,673	$105.91	$283.1K	0
Feb 17, 2026↗	McDermott William R	Chairman & CEO	Sell	64,511	$105.91	$6.83M	0
Feb 13, 2026↗	Canney Jacqueline P	Chief People & AI Enblmt. Off.	Sell	761	$107.08	$81.5K	0
Feb 13, 2026↗	Chamberlain Paul Edward	director	Sell	1,500	$101.17	$151.8K	46,430
Feb 13, 2026↗	Fipps Paul	President, Global Customer Ops	Sell	5,390	$107.08	$577.2K	0
Feb 13, 2026↗	Mastantuono Gina	President and CFO	Sell	1,168	$107.08	$125.1K	0
Feb 13, 2026↗	McBride Kevin Thomas	officer: Principal Accounting Officer	Sell	2,217	$106.21	$235.5K	26,314
Feb 13, 2026↗	McDermott William R	Chairman & CEO	Sell	3,112	$107.08	$333.2K	0
Feb 13, 2026↗	Nowbar Hossein	Pres. & Chief Legal Officer	Sell	696	$107.08	$74.5K	0
Feb 13, 2026↗	Zavery Amit	President, CPO and COO	Sell	1,555	$107.08	$166.5K	0
Jun 3, 2025↗	McDermott William R	Chairman & CEO	Sell	2,050	$1012.01	$2.07M	0
May 29, 2025↗	Sands Anita M	Director	Sell	428	$1013.61	$433.8K	0
May 20, 2025↗	Fipps Paul	President, Global Customer Ops	Sell	52	$1040.18	$54.1K	0
May 19, 2025↗	Fipps Paul	President, Global Customer Ops	Sell	76	$1035.18	$78.7K	0
May 19, 2025↗	Zavery Amit	President, CPO and COO	Sell	338	$1035.18	$349.9K	0
May 14, 2025↗	Tzitzon Nicholas	Vice Chairman	Sell	55	$1015.60	$55.9K	0
May 9, 2025↗	McBride Kevin Thomas	Principal Accounting Officer	Sell	254	$983.29	$249.8K	0
May 9, 2025↗	Zavery Amit	President, CPO and COO	Sell	2,181	$983.29	$2.14M	0
Mar 3, 2025↗	Black Deborah	Director	Sell	58	$943.55	$54.7K	0
Feb 19, 2025↗	Tzitzon Nicholas	Vice Chairman	Sell	845	$986.63	$833.7K	0

NOW Insider Buying Activity

The following table shows recent insider purchases of ServiceNow, Inc. (NOW) stock reported via SEC Form 4 filings.

Date	Insider	Role	Type	Shares	Avg Price	Value	Shares After
Mar 2, 2026↗	McDermott William R	director, officer: Chairman & CEO	Buy	28,682	$104.60	$3.00M	158,234

NOW Insider Selling Activity

The following table shows recent insider sales of ServiceNow, Inc. (NOW) stock reported via SEC Form 4 filings.

Date	Insider	Role	Type	Shares	Avg Price	Value	Shares After
Feb 25, 2026↗	Fipps Paul	officer: President, Global Customer Ops	Sell	3,696	$101.77	$376.1K	8,060.88
Feb 19, 2026↗	Fipps Paul	officer: President, Global Customer Ops	Sell	9,641	$105.93	$1.02M	11,756.9
Feb 17, 2026↗	Canney Jacqueline P	Chief People & AI Enblmt. Off.	Sell	14,299	$105.91	$1.51M	0
Feb 17, 2026↗	Fipps Paul	President, Global Customer Ops	Sell	13,678	$105.92	$1.45M	0
Feb 17, 2026↗	Fontaine Danielle	Principal Accounting Officer	Sell	199	$105.91	$21.1K	0
Feb 17, 2026↗	Mastantuono Gina	President and CFO	Sell	24,727	$105.91	$2.62M	0
Feb 17, 2026↗	McBride Kevin Thomas	Former Principal Acctg Officer	Sell	2,673	$105.91	$283.1K	0
Feb 17, 2026↗	McDermott William R	Chairman & CEO	Sell	64,511	$105.91	$6.83M	0
Feb 13, 2026↗	Canney Jacqueline P	Chief People & AI Enblmt. Off.	Sell	761	$107.08	$81.5K	0
Feb 13, 2026↗	Chamberlain Paul Edward	director	Sell	1,500	$101.17	$151.8K	46,430
Feb 13, 2026↗	Fipps Paul	President, Global Customer Ops	Sell	5,390	$107.08	$577.2K	0
Feb 13, 2026↗	Mastantuono Gina	President and CFO	Sell	1,168	$107.08	$125.1K	0
Feb 13, 2026↗	McBride Kevin Thomas	officer: Principal Accounting Officer	Sell	2,217	$106.21	$235.5K	26,314
Feb 13, 2026↗	McDermott William R	Chairman & CEO	Sell	3,112	$107.08	$333.2K	0
Feb 13, 2026↗	Nowbar Hossein	Pres. & Chief Legal Officer	Sell	696	$107.08	$74.5K	0
Feb 13, 2026↗	Zavery Amit	President, CPO and COO	Sell	1,555	$107.08	$166.5K	0
Jun 3, 2025↗	McDermott William R	Chairman & CEO	Sell	2,050	$1012.01	$2.07M	0
May 29, 2025↗	Sands Anita M	Director	Sell	428	$1013.61	$433.8K	0
May 20, 2025↗	Fipps Paul	President, Global Customer Ops	Sell	52	$1040.18	$54.1K	0
May 19, 2025↗	Fipps Paul	President, Global Customer Ops	Sell	76	$1035.18	$78.7K	0
May 19, 2025↗	Zavery Amit	President, CPO and COO	Sell	338	$1035.18	$349.9K	0
May 14, 2025↗	Tzitzon Nicholas	Vice Chairman	Sell	55	$1015.60	$55.9K	0
May 9, 2025↗	McBride Kevin Thomas	Principal Accounting Officer	Sell	254	$983.29	$249.8K	0
May 9, 2025↗	Zavery Amit	President, CPO and COO	Sell	2,181	$983.29	$2.14M	0
Mar 3, 2025↗	Black Deborah	Director	Sell	58	$943.55	$54.7K	0
Feb 19, 2025↗	Tzitzon Nicholas	Vice Chairman	Sell	845	$986.63	$833.7K	0